In digital marketing, experience is the best teacher. Over time, experienced marketers uncover strategies that consistently get results. But what are they doing differently? And how can today’s marketing professionals learn from them to stand out in a saturated industry?

1. Make Writing a Habit, Not a Chore

Veteran marketers know that writing every day is key to keeping skills sharp and maintaining productivity. For them, writing isn’t something to fit into a schedule; it’s a daily discipline. This regularity allows them to create in-depth, valuable content that resonates.

Takeaway: Start building a consistent writing habit. Even if you’re only writing for 15 minutes a day, daily practice adds up and makes a noticeable difference in your content’s quality and consistency.

2. Don’t Go It Alone—Collaborate to Add Value

Experienced marketers rarely work in isolation. They know the power of collaboration with editors, influencers, and subject matter experts to add depth and authority to their content. Whether it’s sourcing quotes or co-publishing, they leverage these connections to elevate their messaging and reach.

Takeaway: Begin building a network of collaborators. Start small by reaching out to a few trusted sources for quotes or insights. Over time, this network will be a cornerstone of your content strategy.

3. Diversify Your Content: Mix in Data and Multimedia

What you say is important, but how you say it makes all the difference. Experienced marketers use a mix of formats—videos, infographics, statistics—to engage readers and create memorable, dynamic content. They’re also producing original research, positioning themselves as primary sources of valuable insights.

Takeaway: Look for ways to add multimedia elements to your work, whether it’s through videos, images, or infographics. Start small and experiment, then grow your mix as you get more comfortable.

4. Focus on Long-Term, Sustainable Results

Success in content marketing is often about the long game. Seasoned marketers understand that high-quality content builds over time, generating greater visibility and engagement long after it’s published. They update old posts, nurture their audience, and focus on evergreen content that stays relevant.

Takeaway: Think of your content as an investment. Publish pieces that will remain useful for months or years and revisit past articles to keep them fresh and updated.

5. Embrace New Challenges but Stick to Your Core

As technology changes, so does digital marketing. Experienced marketers know how to adapt without losing sight of their core values. They incorporate new tools but focus on authenticity, quality, and value-driven content. Their success comes from blending innovation with fundamentals.

Takeaway: Experiment with new techniques and tools, but prioritize quality and authenticity. Your audience values consistency and quality over flashy new trends.