Role
- E-commerce
- SEO & CRO
- Social Media
- Content Strategy
- Strategy
Company
Years
Impact.
At Scholastic, I spearheaded key digital marketing initiatives that transformed the company’s e-commerce platform and strengthened brand presence. I was instrumental in increasing revenue by 30% within the first 12 months through targeted marketing campaigns, streamlined processes, and user experience enhancements. As a key stakeholder in the website’s transformation, I drove the company’s move to responsive design, making the site more accessible and engaging across devices. My work also contributed to the consolidation of business units and the rebranding of the Scholastic Store, aligning the brand with its new strategic goals.
Strategic Focus.
At Scholastic, I led integrated marketing campaigns that boosted visibility and engagement across e-commerce, social media, and email channels. Acting as the primary liaison between business units, technology teams, and external partners, I ensured consistent alignment across departments. My work played a pivotal role in establishing a unified brand identity and improving digital engagement.
I focused on user-centric enhancements, using competitive analysis and A/B testing to drive ongoing improvements in website performance. I also managed the rebranding project plan, prioritizing key tasks with development and QA teams, addressing defects, and ensuring continuous progress.
SEM and E-commerce Growth.
I developed a data-driven SEM and e-commerce strategy that integrated paid and organic channels, resulting in a 30% revenue increase in the first year. By aligning SEO and SEM efforts, I boosted traffic, conversions, and customer engagement. A/B testing was used to continuously optimize site functionality, driving both immediate gains and long-term retention.
I played a key role in Scholastic’s rebranding, collaborating with business units and external developers to create a cohesive brand identity. I led cross-channel marketing campaigns that enhanced brand visibility and engagement while streamlining processes and driving the website’s transformation. This included optimizing the site for mobile users and improving overall user experience through competitive analysis and user testing.
Impressive result.
- Revenue Growth: Led strategies that increased revenue by 30% in the first year through optimized e-commerce and cross-channel efforts.
- Brand Rebranding: Collaborated with business units and developers to consolidate business operations and rebrand Scholastic’s online presence, creating a modern, cohesive look and feel.
- Cross-Channel Integration: Integrated SEO, SEM, and social media strategies to create a seamless customer experience, boosting overall traffic by 15%.
- User Experience & Design: Supported the website transformation through responsive design, improving mobile traffic and engagement across all devices.
- Collaboration & Leadership: Led cross-department collaboration on marketing initiatives, ensuring consistent brand messaging and improved campaign effectiveness.
- Data-Driven Testing: Utilized A/B testing and continuous optimization to increase conversion rates and enhance user engagement across multiple platforms.
“People don’t remember what you said, they remember how you made them feel.”