Brand architecture, digital infrastructure, growth strategy, and leadership built inside the businesses doing the work.
Current & recent
Separate brands. Real systems.
01Current
METHOD GC
General contracting · New York & New Jersey
Method GC
A sharper sales story for complex construction work.
Positioning, sales materials, website strategy, and lead pathways built around Method GC’s real advantage: navigating compliance, coordination, and occupied-space construction without losing the human side of the work.
A digital presence built to match the standard of the work.
Website rebuilding, messaging, search foundations, and ongoing marketing support designed to make Method Electric easier to find, understand, and contact.
A clearer operating system for owners, tenants, and trust.
Digital review, messaging, website direction, lifecycle email, policies, analytics, CRM planning, and content infrastructure built around the real property-management experience.
Digital auditLifecycle emailAnalyticsContent system
A website refresh, rebuilt FAQ, welcome-email automation, and analytics foundation designed around the questions guests actually ask before they arrive.
Building a contractor-acquisition system around real buying behavior.
Brand infrastructure, contractor messaging, direct mail, website forms, social playbooks, and source tracking built to help two yards serve the trade more consistently.
Clarifying a technical offer for higher-intent customers.
Access-control content, website refinement, local-search architecture, and measurement cleanup designed around estates, security, and sophisticated gate systems.
Connecting visible demand to a cleaner source of truth.
Website and campaign support, direct-mail development, lead-source integration, and reporting designed to show what is actually producing calls and forms.
Lead trackingWebsite optimizationDirect mailReporting
Protecting a local brand while making demand more visible.
Local-search defense, website lead tracking, and portfolio alignment designed to preserve existing name recognition and make every inquiry easier to understand.
Local searchLead trackingPortfolio strategyWeb support
These are roles held inside in-house and agency teams—not client engagements. Each case identifies the role, what Hakim owned, and whether the result is verified or qualitative.
01
In-house leadership · Content and growth strategy 2023—2024
Skillit
Content built around respect for the people who build the world.