Work · Client and professional experience

Proof lives in
the system.

Brand architecture, digital infrastructure, growth strategy, and leadership built inside the businesses doing the work.

Current & recent

Separate brands.
Real systems.

01Current

General contracting · New York & New Jersey

Method GC

A sharper sales story for complex construction work.

Positioning, sales materials, website strategy, and lead pathways built around Method GC’s real advantage: navigating compliance, coordination, and occupied-space construction without losing the human side of the work.

PositioningWebsite developmentSales enablementSEO
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02Current

Electrical contracting

Method Electric

A digital presence built to match the standard of the work.

Website rebuilding, messaging, search foundations, and ongoing marketing support designed to make Method Electric easier to find, understand, and contact.

Website developmentMessagingSEOAnalytics
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03Current

Property maintenance

Method Maintenance

Making a broad service business feel simple and dependable.

Service architecture, website UX, messaging, and content direction centered on transparency, reliability, and tenant satisfaction.

Website UXService architectureMessagingContent
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04Recent

Property management

Arya Management

A clearer operating system for owners, tenants, and trust.

Digital review, messaging, website direction, lifecycle email, policies, analytics, CRM planning, and content infrastructure built around the real property-management experience.

Digital auditLifecycle emailAnalyticsContent system
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05Recent

Workforce · Technology · Advisory

RB Builds

A modern platform for workforce and operational expertise.

Website redesign, search optimization, presentation systems, brand guidance, and content strategy connecting workforce management, technology, and humanitarian work.

Brand systemWebsiteDecksContent strategy
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06Recent

Hospitality · Brewery

Nod Hill Brewery

A cleaner digital path from discovery to a visit.

A website refresh, rebuilt FAQ, welcome-email automation, and analytics foundation designed around the questions guests actually ask before they arrive.

Website optimizationLifecycle emailAnalyticsContent UX
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07Current

Fence supply · Contractor trade

Fence Source

Building a contractor-acquisition system around real buying behavior.

Brand infrastructure, contractor messaging, direct mail, website forms, social playbooks, and source tracking built to help two yards serve the trade more consistently.

Brand messagingWeb formsDirect mailContent operations
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08Current

Residential and commercial fencing

Salem Fence

Modernizing a trusted local name without losing its roots.

Website redevelopment, project content, search structure, launch planning, and campaign alignment for an established fence company.

Website developmentSEOContent architectureLaunch planning
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09Current

Gate automation · Access control

Westchester Automated Gate

Clarifying a technical offer for higher-intent customers.

Access-control content, website refinement, local-search architecture, and measurement cleanup designed around estates, security, and sophisticated gate systems.

Website contentSEOAnalytics auditPositioning
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10Current

Residential and commercial fencing

Riverside Fence

Connecting visible demand to a cleaner source of truth.

Website and campaign support, direct-mail development, lead-source integration, and reporting designed to show what is actually producing calls and forms.

Lead trackingWebsite optimizationDirect mailReporting
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11Current

Local fence services

Westchester Fences

Protecting a local brand while making demand more visible.

Local-search defense, website lead tracking, and portfolio alignment designed to preserve existing name recognition and make every inquiry easier to understand.

Local searchLead trackingPortfolio strategyWeb support
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12Current

Local fence services

Silvestri Fence

Keeping a smaller local name useful inside a larger portfolio.

Brand-defense search, call visibility, and portfolio positioning designed to preserve the demand attached to an established name.

Brand defenseLocal searchCall trackingPortfolio alignment
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13Current

Fabrication · Ironwork

Salem Iron Works

Giving a specialist capability a clearer place in the portfolio.

Digital alignment, lead-tracking planning, and portfolio architecture for a specialized fabrication and ironwork brand.

Portfolio architectureLead trackingDigital strategyContent planning
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Professional experience · 2012—2024

The work inside
the organizations.

These are roles held inside in-house and agency teams—not client engagements. Each case identifies the role, what Hakim owned, and whether the result is verified or qualitative.

01

In-house leadership · Content and growth strategy 2023—2024

Skillit

Content built around respect for the people who build the world.

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26.8%traffic growth in 90 dayshistorical verified result
02

In-house leadership · Growth and acquisition 2022—2023

TouchTunes

Paid acquisition that turned attention into measurable action.

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18×return on ad spendhistorical verified result
03

In-house leadership · Director of Marketing 2020—2022

Songtrust

A global rebrand and growth system for music publishing.

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59%growth in songwriter sign-upshistorical verified result
04

Agency leadership · Director of SEM 2017—2020

Electric Orange Creative

Built the paid-media practice, then built the team around it.

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340%top-line ROAS for Maudehistorical verified result
05

In-house leadership · Digital Marketing Manager 2015—2017

Scholastic

A clearer commerce experience for an iconic brand.

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30%revenue growth in year onehistorical verified result
06

In-house leadership · E-commerce marketing 2015

American Media

Multi-channel marketing designed to move product.

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60%increase in online saleshistorical verified result
07

In-house leadership · Brand and e-commerce marketing 2013—2015

BulkOfficeSupply.com

Making a commodity catalog feel like a clearer online brand.

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historical qualitative outcome
08

Agency experience · SEO and digital marketing 2012—2013

AAA Training for Success

The search foundation behind a systems-first career.

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historical qualitative outcome