Fence Source
Building a contractor-acquisition system around real buying behavior.
Brand infrastructure, contractor messaging, direct mail, website forms, social playbooks, and source tracking built to help two yards serve the trade more consistently.
The challenge
The opportunity was larger than running ads. Contractors needed a clearer reason to choose the yards, staff needed a sustainable way to show what was in stock, and every inquiry needed a visible path into follow-up.
The work
What the system
needed to do.
- 01
Developed contractor-first messaging and practical bilingual content direction.
- 02
Built social and marketing playbooks the yard team could use without a heavy creative process.
- 03
Created direct-mail and contractor-signup paths tied to follow-up.
- 04
Connected website, call, counter, and campaign source tracking.
The system
Built to keep
working.
Search, social, direct mail, the yard experience, and the sales call list are treated as one acquisition loop. Marketing creates demand, but the operating handoff makes the demand useful.
Qualified outcomes
current qualitative outcomeStronger lead momentum during the first six months of the engagement.
A more consistent contractor story across digital and physical touchpoints.
Better visibility into where interest starts and how the team should follow up.