Nod Hill Brewery
A cleaner digital path from discovery to a visit.
A website refresh, rebuilt FAQ, welcome-email automation, and analytics foundation designed around the questions guests actually ask before they arrive.
The challenge
Nod Hill’s digital experience needed to keep pace with a lively real-world business. Events, food trucks, draft information, the Biergarten, and first-visit questions all competed for attention.
The work
What the system
needed to do.
- 01
Refined the website around high-intent visitor journeys.
- 02
Rebuilt the FAQ into a clearer, easier-to-maintain resource.
- 03
Recreated the welcome series inside the working automation system.
- 04
Added baseline measurement and identified the pages carrying the most visitor intent.
The system
Built to keep
working.
The site, welcome flow, and measurement layer now work as one guest journey: answer the practical question, make the next visit easier, and give the team a reliable way to learn what people need.
Qualified outcomes
current qualitative outcomePriority pages became easier to find and use.
Email automation moved from a static template into a working lifecycle.
The team gained a useful baseline for future events, visits, and repeat engagement.
“The improvements are dramatic to say the least.”
General Manager & Partner, Nod Hill Brewery