American Media
Multi-channel marketing designed to move product.
Integrated e-commerce initiatives across content, digital merchandising, customer acquisition, and online sales.
My place in the work
This role placed e-commerce inside a large media portfolio where editorial attention, audience behavior, product merchandising, and direct response all had to work together.
The challenge
A large publishing organization needed commerce activity to work across content, audience, product, and channel rather than as a separate storefront function.
The work
What the system
needed to do.
- 01
Led multi-channel e-commerce initiatives.
- 02
Connected merchandising with content and acquisition.
- 03
Improved the online sales journey.
- 04
Coordinated execution across marketing touchpoints.
The system
Built to keep
working.
Editorial attention, merchandising, and acquisition were connected to one commercial path.
Qualified outcomes
60%increase in online saleshistorical verified resultSubstantial growth in online sales.
A more integrated approach to digital commerce.
Clearer coordination between content and conversion.