TouchTunes
Paid acquisition that turned attention into measurable action.
User acquisition, creative learning, influencer media, and performance strategy across a connected music and nightlife ecosystem.
My place in the work
Inside the TouchTunes growth operation, my work sat between audience strategy, paid acquisition, creator partnerships, social performance, and app behavior. The job was to make awareness accountable without stripping the brand of its energy.
The challenge
TouchTunes needed to connect brand attention to app behavior across a nightlife ecosystem while learning which creative ideas, partners, and audiences produced meaningful lift.
The work
What the system
needed to do.
- 01
Developed and executed the paid user-acquisition strategy.
- 02
Connected influencer and creator-led media with brand-lift and performance measurement.
- 03
Used audience, placement, creative, and app-behavior learning to improve the next round of decisions.
- 04
Aligned acquisition with the wider social and cultural ecosystem around music discovery and nights out.
- 05
Built reporting that translated media activity into a clearer performance story for the broader team.
The system
Built to keep
working.
Creative, media, and measurement operated as a learning loop. The team could see what moved awareness, what drove action, and where the next campaign should improve.
Qualified outcomes
18×return on ad spendhistorical verified resultPaid acquisition generated an 18× return on ad spend in the published historical result.
Social engagement grew 71% during the role.
Influencer, creative, and performance data produced a clearer learning loop across the funnel.